Building in public · Real numbers, real growth

AI Coaching
That Actually Works

Level Up Basketball is the AI-native coaching app for athletes. 455K users. 13 languages. Growing 3.7× in 90 days. This is the business behind it.

View the Full Growth Report → Get the App
455K
Total Users
+24% YoY
~1,580
Coach Dan Chatters (May)
+279% vs Jan
625
Active Pro Subscribers
+60% YoY
22%
30-Day Retention
2× vs Q4 '25
13
Languages
~30% non-English
The Story

What Changed in 2026

For two years we built a basketball training app. Usable. Growing slowly. Then in late January 2026, we shipped a major upgrade to Coach Dan — our AI coach inside the app.

New AI model. Function-calling. Multilingual. Video analysis. Players can drop a clip of their shot and get back a 60-second AI-coached breakdown with skeleton overlay, narrated coaching, and personalized feedback.

The impact was immediate and compounding. Chatters 3.7×. Engagement depth up 42%. Retention doubled. Trial-to-paid conversion doubled.

This page is for anyone who wants to understand what's working — and what comes next.

3.7×
Coach Dan adoption
grew nearly 4× in 90 days — without diluting per-user engagement depth. Real product-market fit, not paid-ad noise.
The Product

What Coach Dan Does

A real-time AI basketball coach in the player's pocket. No subscription required to chat. No appointments. No drive to the gym.

💬
Conversational Coaching
Players chat with Coach Dan like they would with a real coach. Function-calling lets him pull workouts, look up drills, and remember context across sessions.
🎤
Video Analysis
Upload a clip of your shot. Coach Dan returns a 30-120 second video with skeleton overlay, AI voice narration, and segment-by-segment coaching captions.
🌐
13 Languages, Native
Coach Dan responds in the player's language — not just translated, fully localized coaching tone. ~30% of users are non-English-first.
Real Traction

Coach Dan Adoption (Monthly Chatters)

Unique users who exchanged at least one message with Coach Dan, by month. The January AI upgrade is the visible inflection.

Nov '25
301
Dec '25
276
Jan '26
417
Feb '26
962
Mar '26
1,025
Apr '26
1,551
May '26 ⌁
~1,580

⌁ May forecast based on first 8 days. Tracking to be the strongest month yet.

See the Full Growth Report →
Built for the World

Top Countries (Last 30 Days)

Active users by country. International growth is structural — the app launched multilingual from day one of the AI upgrade.

🇺🇸
United States
3,512 users
🇵🇭
Philippines
1,097 users
🇸🇬
Singapore
731 users
🇷🇺
Russia
634 users
🇫🇷
France
627 users
🇩🇪
Germany
439 users
🇬🇧
United Kingdom
418 users
🇧🇷
Brazil
417 users
🇮🇹
Italy
405 users
🇨🇦
Canada
321 users
76%
Organic Acquisition
67%
Android Users
#1
AI Search Result
"AI basketball coach"
~$5
Estimated CAC
vs $51 LTV
What's Next

The Viral Catalyst — Shipping This Weekend

Every metric above happened without virality. Direct + organic search dominates. This weekend we add what's been missing — one-tap social sharing.

May 10-11, 2026

Video Sharing Launches

Players can share their Coach Dan video analysis directly to TikTok, Instagram Reels, and YouTube Shorts. Each video is a 30-120 second AI-coached highlight reel — already in the perfect format for vertical social.

2-Year Outlook

1M+ Users Within Reach

Base case projects ~700K users by May 2028 from organic growth alone. With the viral catalyst, the upside case crosses 1M users and ~$230K ARR. Full methodology in the growth report.

For Investors & Operators

Read the Full Growth Report

15 sections of real numbers from production. Cohort retention. LTV. Conversion funnels. Geographic reach. AI search visibility. 2-year projections with full methodology.

View Growth Report → Get in Touch
The Wider Vision

An AI-Native App Studio

Level Up Basketball is the flagship. We're building a portfolio of AI-native consumer apps using the same factory model — rapid build, real-world test, scale the winners.

🏀
Level Up Basketball
AI coach for basketball players
Live · Flagship
🎬
Vision Studio
AI video generation studio
Beta
📚
BookScout
AI-powered book discovery
In Dev
🔥
DoItForLife
Habit coach with AI accountability
In Dev